The rice experiment by Dr. Masaru Emoto, a researcher and alternative healer from Japan, demonstrates that human thoughts and intentions can alter physical reality. Dr. Emoto placed portions of cooked rice into three containers. On one container he wrote “thank you”, on the other “you fool” and the third one he just ignored. After 30 days, the rice in the container with positive thoughts had barely changed, while the others were mouldy and rotten.

Mario Asef expands this experiment into the art field and tries to clarify his own intentions and thoughts related to the art business. He retries the rice experiment but this time he chooses the words “money”, “art” and “self-actualisation”. Three terms which guide the struggle of artist’s daily reflection about the meaning and purpose of their own practice.

Photo on this page: © Delphine Marinier